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About The Book : The book is based on case studies that show how social media is useful for participatory development . The objective of this book is to understand the role of social media in mobilizing people for social action and development projects. This book provides an in-depth study of the work of several NGOs operating in Maharashtra. It also includes the TSTP model, based on this research, which describes how social media is changing culture and society. Through in-depth studies of NGOs working in specific fields, this book highlights the changing social interactions and cultural norms in the context of social media. About The Author : Dr. Ravindra Chincholkar has 37 years of experience in the media sector. He completed his graduation and postgraduation in Journalism and Mass Communication from Dr. Babasaheb Ambedkar Marathwada University, Aurangabad. He stood first in the university's merit list in both courses and received the Lokmat Gold Medal along with seven other awards. He worked in newspapers for ten years and served as the first PRO of KBC North Maharashtra University, Jalgaon for 13 years. Since October 2008, he has been working as Head of Department of Mass Communicationat Punyashlok Ahilyadevi Holkar Solapur University, Solapur. Dr. Chincholkar presented 23 research papers in na tional and international conferences. Under his guidance, 10 students completed Ph.D. He has received a grant of Rs 8 lakh from ICSSR-IMPRESS for the research project 'Changing Media, Changing Society, Changing Culture'. This book is the result of this research project. CONTENTS Forward....................................................................................................7Preface ................................................................................................... 91. Development Communication and Media ............................................ 112. Adore Trust .........................................................................................353. Robin Hood Army................................................................................534. Maha-cap ............................................................................................675. HAS (Hoy Aamhi Shetkari) .................................................................796. Sood Charity Foundation .....................................................................937. Paani Foundation ................................................................................1078. Naam Foundation................................................................................1299. Kirloskar Vasundhara International Film Festival .................................13910. Manav Lok Foundation, Ambejogai .................................................14711. Halo Medical Foundation .................................................................15512. Sahyadri Devrai ...............................................................................16313. Pratham ...........................................................................................17114. TSTP Model and Policy Implications ................................................177Index .....................................................................................................197